Kids Don't Need Lessons in Being Cool

When GAMINE New York decided to create a kids' eyewear collection, we knew one thing for sure: we weren't going to play by the old rules. Our kids' collection brings the same NYC street style and attitude that made our adult frames cult favorites, just sized down for the next generation of trendsetters.

The collection features 11 carefully crafted models, each made with premium acetate and equipped with flexible hinges to keep up with kids' adventures. Designed for children from 5 years old, these frames aren't just smaller versions of adult glasses – they're built specifically for young faces and active lifestyles.

But here's the thing about kids and style: they don't need a manual. Our latest campaign captures this truth perfectly. No staged poses or forced smiles – just real kids being themselves in frames that let their natural cool shine through. We stepped back and let them do their thing, capturing those perfect unscripted moments that only kids can create.

GAMINE, which means "spirited young girl" in French, perfectly embodies what this collection represents: the perfect blend of high-fashion sensibility and playful energy. Each frame is a testament to quality craftsmanship, featuring high-grade acetate construction and flex hinges that can handle everything from playground adventures to fashion statements.

The result? A kids' eyewear collection that stands out in a market full of cookie-cutter options. These aren't just frames – they're an invitation for young personalities to express themselves, backed by New York City's distinctive style perspective and GAMINE's commitment to quality.

Want to see what happens when you mix GAMINE frames with pure, unfiltered childhood energy? Check out our new campaign and collection in stores and online now.